dy · sensory marketing

Make a screen feel physical

Sensory marketing turns real attributes —texture, sound, viscosity, transparency and movement— into stimuli that can trigger emotion and memory. Video addresses sight and sound directly; the other senses are evoked through honest visual and audio cues.

9:16 videoRaw FootageAI Raw OutputsBrand Safe

Updated August 8, 2026

The five senses inside a screen

The goal is not to promise a sensation the material cannot demonstrate, but to choose cues that communicate the right attribute.

01

Sight

Macro, color, contrast, transparency, shine and rhythm reveal shape, state and perceived quality.

02

Sound

ASMR, friction, pouring, cutting and ambience make the gesture tangible without hiding its origin.

03

Touch

Deformation, resistance, weight and surface make softness, density or temperature easier to infer.

04

Smell

Ingredients, steam, freshness and use context evoke aroma without claiming an unverifiable experience.

05

Taste

Texture, temperature, cutting and human reaction can responsibly preview a flavor experience.

How to build a useful sensory asset

A short sequence keeps the creative intention connected to the product, channel and material rights.

  1. STEP 1

    Define the attribute

    Choose a verifiable quality: texture, flow, sound, finish, temperature or use.

  2. STEP 2

    Design the stimulus

    Choose framing, movement, light, sound and pace so that attribute becomes the protagonist.

  3. STEP 3

    Preserve provenance

    Distinguish Raw Footage from AI Raw Outputs and document any relevant transformation.

  4. STEP 4

    Validate the context

    Check rights, brand safety, 9:16 format and campaign fit before publishing.

Guides for going deeper

dy editorial material on creative execution, brand safety and commercial use.

ASMR in advertising: the complete guide

Read guide →

Brand Safety in video: what it is and how to reduce risk

Read guide →

Sensory marketing in e-commerce

Read guide →

Explore examples by niche

Personal Care AI Raw OutputsHome & Cleaning AI Raw Outputs

Frequently asked questions

Is sensory marketing only for food?

No. Beauty, wellness, fashion, home, technology and services can communicate sensory attributes when a relevant visual or audio cue exists.

What is the difference between sensory and decorative?

A sensory asset demonstrates a quality of the product or its use. A decorative resource may look appealing without adding evidence about that experience.

Can I use AI-generated material?

Yes, when it is disclosed as an AI Raw Output and provenance, rights, claim accuracy and brand safety are reviewed before use.

Does dy guarantee campaign results?

No. dy helps people discover and organize material; no asset guarantees views, sales, conversions, licenses or hiring.

Turn the intention into a concrete search

Explore the feed and compare material by origin, niche and visual qualities before bringing it into a campaign.

Explore the feed →