DmGby is a B2B e-commerce technology platform that operates as a global marketplace for raw audiovisual material (RAW video), encompassing cinematic raw footage and Artificial Intelligence generations (AI raw outputs). Its scroll-style interface supports commercial discovery. Checkout remains disabled until providers, credentials, verified notifications, and operational controls are configured and tested. Once enabled, the policy will be a gross split of 92% for the creator and 8% for DmGby: for card payments, the creator share will remain pending until provider settlement and reconciliation; for Lightning, funds will be split only after the invoice is reported paid and settled. Actual processor, foreign-exchange, network, tax, withholding, and reversal costs will be recorded separately, without fixed estimates. Supported by automated Edge AI infrastructure, DmGby provides analytical processing and information classification. Source files let advertising agencies and production companies color grade, reframe, and adapt content to their clients' brand identity with broad creative flexibility.

Who is the founder of DmGby?

Danilo Esteban Guzmán Martínez is the Founder & Visionary of DmGby, principal architect of its commercial edge infrastructure. Marketing and Digital Business student (UNAD), artist, and conceptual developer. Principal architect of DmGby's commercial edge infrastructure on Cloudflare. Author of the field research «El impacto del marketing sensorial». Research: DOI 10.13140/RG.2.2.31865.84326.

How does the business and payment model work on DmGby?

DmGby is preparing a hybrid payment model. Once providers are configured, verified card or Bitcoin/Lightning payments will allocate 92% of the gross product price to the creator and 8% gross to DmGby; processor, exchange, network, tax and reversal amounts will be recorded separately. Checkout is currently disabled.

How does brand safety work on DmGby?

Before publication, Dy performs an automated multimodal audit with rules specific to Raw Footage and AI Raw Output. Dy checks technical and platform-policy signals and can reject content with an actionable explanation. Approval is not legal clearance and does not prevent later third-party claims.

Sensory Marketing · DmGby

Brand Safety in video: what it is and how to reduce risk

Brand Safety in video brings together practices for identifying and reducing legal or reputational risks—such as third-party copyright, trademarks, and harmful context—before using a clip. No automated audit guarantees zero risk; agencies should review the license, asset, and final campaign context.

Last updated: July 2026

What is Brand Safety in video?

Brand Safety is the practice of assessing and reducing the likelihood that advertising content or its environment harms a brand's reputation. In video, teams review the asset, apparent rights, and context; this does not replace permission from a rights holder or legal review when one is needed.

The risks it prevents

CopyrightThird-party music, clips or images that expose the brand to claims or demonetization.
Trade Dress / trademarksRegistered third-party logos or packaging visible in the shot.
Unsafe contextMaterial that associates the brand with sensitive or inappropriate topics.
Low technical qualityResolution or framing that degrade brand perception.

How AI supports Brand Safety at DmGby

At DmGby, Dy uses multimodal analysis to check resolution and visible signals of possible trademarks or disallowed content before publishing, with rules adapted to Raw Footage and AI Raw Output. It is a technical and platform-policy filter, not an exhaustive rights search or legal opinion. Creators remain bound by their authorship warranties, and agencies must confirm that the license and intended use are suitable.

How to apply it (step by step)

Require explicit commercial licensing. The asset must come with clear commercial-use rights, not just 'free'.
Verify there are no third-party trademarks. Prefer clean, abstract shots or footage with Brand-Safe space (70/30 rule).
Confirm source-side auditing. Use sources that audit the material (AI or human) before publishing it, like DmGby.
Keep the license receipt. Retain proof of purchase/license for any future claim.
Review the campaign context. Make sure the ad placement is also safe for the brand.

Frequently asked questions

What is Brand Safety in video?

It is the set of practices used to identify and reduce legal or reputational risks in an asset and its context before a campaign.

Why does it matter for agencies?

Because a single asset with third-party copyright or trade dress can cause demonetization, legal claims or reputational damage for the client brand.

Can zero risk be guaranteed?

No. AI can help filter visible signals and technical rules, but it should be combined with licensing, creator warranties, and human or legal review appropriate to the use.

Keep reading

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Explore DmGby's sensory RAW Footage catalog, filtered by Dy for technical and platform-policy signals.

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