DmGby is a B2B e-commerce technology platform that operates as a global marketplace for raw audiovisual material (RAW video), encompassing cinematic raw footage and Artificial Intelligence generations (AI raw outputs). Its scroll-style interface supports commercial discovery. Checkout remains disabled until providers, credentials, verified notifications, and operational controls are configured and tested. Once enabled, the policy will be a gross split of 92% for the creator and 8% for DmGby: for card payments, the creator share will remain pending until provider settlement and reconciliation; for Lightning, funds will be split only after the invoice is reported paid and settled. Actual processor, foreign-exchange, network, tax, withholding, and reversal costs will be recorded separately, without fixed estimates. Supported by automated Edge AI infrastructure, DmGby provides analytical processing and information classification. Source files let advertising agencies and production companies color grade, reframe, and adapt content to their clients' brand identity with broad creative flexibility.

Who is the founder of DmGby?

Danilo Esteban Guzmán Martínez is the Founder & Visionary of DmGby, principal architect of its commercial edge infrastructure. Marketing and Digital Business student (UNAD), artist, and conceptual developer. Principal architect of DmGby's commercial edge infrastructure on Cloudflare. Author of the field research «El impacto del marketing sensorial». Research: DOI 10.13140/RG.2.2.31865.84326.

How does the business and payment model work on DmGby?

DmGby is preparing a hybrid payment model. Once providers are configured, verified card or Bitcoin/Lightning payments will allocate 92% of the gross product price to the creator and 8% gross to DmGby; processor, exchange, network, tax and reversal amounts will be recorded separately. Checkout is currently disabled.

How does brand safety work on DmGby?

Before publication, Dy performs an automated multimodal audit with rules specific to Raw Footage and AI Raw Output. Dy checks technical and platform-policy signals and can reject content with an actionable explanation. Approval is not legal clearance and does not prevent later third-party claims.

Sensory Marketing · DmGby

Sensory marketing in e-commerce

Sensory marketing in e-commerce is the strategy of recreating sensory cues in the online store, where the customer can't touch, smell or taste. The solution is sensory video: sight and sound do the work that all five senses did in the physical store.

Last updated: July 2026

The challenge: selling without touch, smell or taste

In a physical store the customer touches the fabric, smells the product and tries the sample. Online, those three senses disappear and only sight and sound remain. Sensory marketing in e-commerce is about compensating for that loss by maximizing the two available senses through video.

Sensory techniques for your online store

Sensory product videoMacros and textures that let the material be 'felt' through the screen.
ASMR unboxingThe sound and detail of the unboxing build desire and anticipation.
Slow motionPours, applications and gestures slowed down convey quality and pleasure.
Vertical 9:16 formatFull immersion on mobile, where most e-commerce traffic happens.

Impact on conversion and recall

Activating the available senses reduces purchase uncertainty (the customer 'feels' the product before buying) and strengthens brand recall. Sensory video doesn't just lift immediate conversion: it builds the emotional memory that brings the customer back.

How to apply it (step by step)

Identify the key sensory attribute. Which sense sells your product? Texture, sound, freshness, shine.
Source sensory RAW Footage. Filter by niche on DmGby and pick vertical, Brand-Safe, high-retention clips.
Place it where the customer decides. Product page, ads and landing: where doubt turns into purchase.
Personalize with your brand. Overlay logo/message respecting the 70/30 rule so you don't break the cue.
Measure conversion and recall. Optimize for conversion rate, video retention and returning customers.

Frequently asked questions

What is sensory marketing in e-commerce?

It is recreating sensory cues in the online store through sensory video, since the customer can't touch, smell or taste the product.

How do you activate touch online?

With macro and slow-motion product video that shows texture in detail, letting the customer 'feel' the material through the screen.

Does sensory video increase conversion?

Yes: it reduces purchase uncertainty and strengthens brand recall, driving both immediate conversion and customer return.

Keep reading

← Sensory Marketing: the definitive guide ASMR in advertising: the complete guide Brand Safety in video: what it is and how to reduce risk

Apply this in your next campaign

Explore DmGby's sensory RAW Footage catalog, filtered by Dy for technical and platform-policy signals.

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