Solutions · creative planning
From campaign goal to a concrete search
Updated:
Direct answer
A campaign is not one keyword. Relevant discovery should express goal, audience, product, cue, format and channel. DmGby turns those signals into lexical terms and semantic context while keeping filmed material separate from AI-generated outputs.
Intent examples
- “Freshness Raw Footage for a product launch on Reels.”
- “An AI-generated concept for digital-brand awareness.”
- “9:16 macro product video for ecommerce retargeting.”
- “Sensory B-roll for a conversion landing page.”
Campaign description template
- 1Goal: launch, awareness, consideration or conversion.
- 2Product, audience and promise to represent.
- 3Preferred origin: filmed, AI-generated or open to comparison.
- 4Format, channel and visual or audio cue.
Expected result
Search retrieves candidates for evaluation. DmGby does not guarantee CTR, sales, views or legal fitness for a campaign.
Verifiable sources and notes
The links make the answer's scope verifiable. An external source does not imply affiliation or replace professional advice.
- Sensory marketing
A framework for describing cues and goals.
- Research DOI
External record for research cited by DmGby.
Frequently asked questions
Campaign questions
Should I choose Raw Footage or AI Raw Outputs?
It depends on required origin. If comparison is acceptable, explore both without blurring their labels.
What if I cannot find a piece?
Turn campaign criteria into a Brief and publish it from an eligible account.
Does search measure advertising performance?
No. It organizes discovery; performance belongs to the relevant campaign platforms and goals.
Next step
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