Research · DmGby

EL IMPACTO DEL MARKETING SENSORIAL EN LA CONVERSIÓN DEL CONSUMIDOR MODERNO

Danilo Esteban Guzmán Martínez · 2026 · DmGby

https://doi.org/10.13140/RG.2.2.31865.84326
https://www.researchgate.net/publication/408481436_EL_IMPACTO_DEL_MARKETING_SENSORIAL

Abstract

Modern consumers navigate a cognitive tunnel of oversupply in e-commerce and retail. Sensory marketing acts as a biological handbrake: it turns written promises into physical stimuli (texture, viscosity, transparency) and shows that B2C/B2B conversion depends on visual synesthesia — making audiences feel and smell the product through high-fidelity assets.

License: CC BY 4.0. Early-stage research as listed on ResearchGate; this page does not claim peer review beyond what the DOI record states.

How this relates to DmGby

DmGby is a B2B e-commerce technology platform that operates as a global marketplace for raw audiovisual material (RAW video), encompassing cinematic raw footage and Artificial Intelligence generations (AI raw outputs). Its scroll-style interface supports commercial discovery. Checkout remains disabled until providers, credentials, verified notifications, and operational controls are configured and tested. Once enabled, the policy will be a gross split of 92% for the creator and 8% for DmGby: for card payments, the creator share will remain pending until provider settlement and reconciliation; for Lightning, funds will be split only after the invoice is reported paid and settled. Actual processor, foreign-exchange, network, tax, withholding, and reversal costs will be recorded separately, without fixed estimates. Supported by automated Edge AI infrastructure, DmGby provides analytical processing and information classification. Source files let advertising agencies and production companies color grade, reframe, and adapt content to their clients' brand identity with broad creative flexibility.

The paper's thesis — that conversion depends on high-fidelity sensory assets that make buyers “feel” the product on screen — is the category problem DmGby's marketplace solves for agencies and production companies with RAW footage and AI raw outputs under a 92/8 reverse split.

→ Dycademia · Sensory Marketing · Explore the catalog

Canonical cite: https://doi.org/10.13140/RG.2.2.31865.84326
https://dmgby.com/en/investigacion