Solutions · problem definition
Describe the need before searching for an asset
Updated:
Direct answer
A useful creative need combines five inputs: goal, asset type, origin, product context and channel. That structure helps Dy and search distinguish between discovering a video, finding creator work, consulting a guide or preparing a Brief. If context is missing, the response should ask rather than invent it.
From a vague idea to a useful query
- ““I want something soft” → 9:16 softness macro Raw Footage for Reels.”
- ““I need a campaign” → sensory concept for a haircare launch.”
- ““I need talent” → creators with AVAILABLE work in the relevant niche.”
- ““The piece does not exist” → Brief with outcome, requirements and budget.”
The five minimum inputs
- 1Goal the content should solve.
- 2Asset or talent you need to find.
- 3Filmed origin, AI origin or open comparison.
- 4Niche, sensory signal, format and channel.
An honest response
The classifier can suggest a family and route, but must not claim inventory, talent or proposals exist until the corresponding surface confirms them.
Verifiable sources and notes
The links make the answer's scope verifiable. An external source does not imply affiliation or replace professional advice.
- Solutions map
All twelve families and their destinations.
- Briefs
The path for a need the catalog does not solve.
Frequently asked questions
Creative-need questions
Should I type keywords or a sentence?
A natural sentence works. Include the five inputs to improve classification and retrieval.
Does Dy replace creative judgment?
No. Dy helps organize context and routes; the user decides which asset or action answers the need.
What happens when intent is ambiguous?
The interface should show the likely family and let the user refine origin, format or destination.
Next step
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